Director of Marketing

Location

Tel Aviv

Description

ZenGo is looking for a Director of Marketing to lead its strategic and tactical branding and growth initiatives.

You will be working in a global environment with significant resources and collaborating with a world-class engineering, design, and product team.

ZenGo is one of the fastest growing products in the crypto wallet space, that is in itself one of today’s fastest growing markets. You will be leading the growth of a product that is in hyper-growth stage.


If you’re experienced in growing consumer apps (Fintech experience is a big bonus), have both hands on as well as leadership experience with app marketing, and are passionate about the cryptocurrency ecosystem, there’s no better time and place to join our team.

Responsibilities

  • Branding and strategy: Creating a world-class consumer brand from the ground up
  • Product marketing: Working in close collaboration with Product to communicate ZenGo’s core value proposition to our target markets
  • Content production: Writing thought leadership posts on a variety of topics; creating website, support and FAQ content; content localization
  • Community management: Generating awareness and engagement through social media and industry chat forums
  • Growth: Analytics, dashboards, attribution, marketing automation
  • App marketing: hands-on paid marketing (Apple Ads, affiliate marketing), ASO
  • PR: building sustainable relationships with industry analysts, writers, and publishers
  • Market research: Running competitive analysis and monitoring, focus groups, and more

Qualifications

  • 6+ years in a similar role in B2C
  • Knowledge of the mobile app space is a must
  • Perfect written and spoken English
  • Fintech experience (bonus)
  • Knowledge of crypto (bonus)

How to apply

Send us an email with your resume to jobs@zengo.com